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Vicki Hughes

Helping organisations communicate clearly when it matters most

Vicki works alongside organisations to help them communicate with clarity and confidence, especially during times of change. She brings a steady, thoughtful presence, supporting teams to shape messages that connect, engage, and build lasting relationships with their audiences.

Having founded and led an award-winning agency, Vicki has worked across businesses, charities, non-profits and NGOs of all sizes. Her focus is always on what will land in the real world: clear narratives, active communities, and communication that people understand and respond to.

Known for her straightforward and grounded approach, Vicki helps leaders navigate complexity without losing sight of what matters. She is particularly valued in high-pressure or sensitive moments, where calm thinking and careful communication are essential.

Alongside her consultancy work, Vicki mentors business leaders and speaks about the role organisations can play in creating meaningful, positive change.

"I help organisations find the stories that genuinely resonate with their audiences."