Dai brings over 15 years of experience working across sectors including technology, media, logistics and luxury goods. At the heart of his approach is a simple belief: you can’t improve a process until you understand the people and context behind it.
He is naturally drawn to fixing things, but takes the time to listen first. By getting close to how an organisation really works, Dai helps uncover what is actually getting in the way and what is worth keeping. He works alongside teams to make sense of complexity and move towards something clearer, more workable and more effective.
His focus is on simplification. Whether supporting large-scale digital transformation or untangling everyday workflows, Dai looks for practical ways to streamline how things get done. He is not interested in applying best practice for its own sake. Instead, he focuses on what will genuinely work for the people involved and the outcomes they are trying to achieve.
Outside of work, Dai is often out running long trails. The patience, adaptability and steady focus it demands mirrors how he approaches change, staying grounded, keeping perspective, and moving things forward one step at a time.
"I don’t think the best solutions come from a textbook. They come from listening."