Explore Morphology in your own time

If you are leading or supporting change and want to think more clearly about what is really happening in your organisation, the book Business Morphology offers a practical place to start.

It brings together decades of experience working alongside organisations in moments of change, and offers a practical way to think through what may be helping or hindering progress.

You can read it privately, reflect on your own context, and decide what feels useful before taking any next step.

Buy the book

A practical way to think through change in context

Change is often described in terms of plans, programmes, or transformation initiatives.

In practice, it is experienced through people: how they understand what is happening, how they work together day to day, and how systems, structures, and expectations shape what becomes possible or difficult as a result.

Business Morphology introduces a set of practical lenses to help you:

understand what is really shaping outcomes in your organisation
identify what needs to shift in order for change to stick
connect formal plans with how people actually work day to day
develop a clearer way forward

At the centre of the book are the Morphology Maps, visual tools designed to help you think through complex change in a structured and grounded way.

A short extract from the book

Any implementation of change can be understood as morphing from one state to another, at a pace that is shaped by the environment in which you are working.

The Morphology Map is not your plan. Its purpose is to help you identify the things that are important to consider so that they form the foundation of a rigorous plan of who does what and when to get to your desired outcomes.

What readers have found useful

“Within a few days of reading, I had used the model to identify risks in some change planning we were working on and redesigned our path.”

“Helpful for large scale transformation projects but also everyday organisational change.”

"It simplified what can often feel overwhelming into a series of tangible steps backed up with real life examples."

“Easy to digest, clear and concise. Simple models that can be applied in the real world.”

"Successful change demands real clarity and this totally readable book gives a path and plenty of ideas to follow...
change is down to people and their ability to engage."

Written by practitioners

Together, they bring decades of experience supporting organisations through real moments of change.

Julie Nerney

Julie Nerney has worked across private, public, and not for profit sectors in roles ranging from entrepreneur to transformation lead and Chair. Her experience includes supporting organisations through complex change, organisational turnarounds, and leadership roles in major national projects including the London 2012 Olympic and Paralympic Games.

Geoff Robins

Geoff Robins has led and advised organisations across government and industry, including senior roles supporting change in large UK public sector organisations. He now works as a strategic advisor and Non Executive Director in fast moving sectors.